February 1, 2001

Jet Blue's schedule on its one-year birthday. The airline began its push to the West Coast with Salt Lake City and Ontario, CA in July, 2000.

Special Thanks to: Chris Cummings

November 1, 2001
Jet Blue is the most successful, heavily capitalized airline start-up in history, even more impressive considering the extreme environment pervasive in the industry. Even more impressive, Jet Blue created an original concepts for travel with improved service rather than cutbacks. Live DirecTv (owned by the airline), wide leather seats, brand new airplanes, innovative catering, high-end service, and a number of technological innovations separate this airline from the pack. Jet Blue also innovated successful coast to coast long haul service in the LCC segment. The carrier launched with 3 A-320s in February, 2000 with flights to Florida, JFK, and New York state. Their route map now stretches to all 4 corners of the U.S. and to Puerto Rico and the Dominican Republic. Focus airports are New York's JFK and Long Beach (Los Angeles). The founder of the airline, David Neelman, is a bonafide genius and is the subject of a new book "Flying High", a must read!

August 1, 2002
JetBlue, the industry's miracle child continuted to grow even after the horrific events of 9/11. A very successful service was launched to San Juan, service expanded at Long Beach and Washington Dulles.

Special Thanks to: James Little

January 1, 2003
Jet Blue goes from strength to strength. It made news again in 2003 when it became the first low cost carrier to order new Regional Jet's, ordering a new line of E Jets, the ERJ-190s. With these, Jet Blue expects to become the first successfull LCC operator of Regional Jets using these 90-100 seat planes. They actually have wider seats than the A-320.

Reportedly, Richard Branson considered investing inJet Blue prior to launch, but regulatory and control issues thwarted the talks. He calls Jet Blue "The One That Got Away". In 2004, Branson announced plans to launch a US based LCC based in New York, but with service focused around San Francisco.

  2004 Route Map
This route map shows a robust network with new service to the Dominican Republic. This map was taken from the website as the airline no longer publishes a printed schedule. In 2003, Jet Blue began and discontinued service to Atlanta. This may be seen as a failure but in fact it shows how quickly the company can experiment and respond to market conditions, but not be bogged down in loss making operations. Jet Blue, so far the industry darling, continues to be a raging success but competitors from Virgin, Independence Air, and the incumbent Southwest stand poised to challenge its growth.

 

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©2005 Chris Sloan, all rights reserved. All photographs are the property of Chris Sloan and may not be reproduced without consent.